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Hello and Welcome


 

überragend
RESULTS with
latin flavor.

SCROLL DOWN

Hello and Welcome


 

überragend
RESULTS with
latin flavor.

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BRANDS/INTRO


Brands you should know, engage and share.

BRANDS/INTRO


Brands you should know, engage and share.

Chronology

1994 First PC
1995 First Skate/BodyBoard
1996 Design Intern at Eco-Rio Magazine
1997 Webdesign Intern at ZWNET
1998 Graphic Design Intern at D2 Design
2000 Web Designer at Imovel-on.com
2002 Game Designer at FinalBoss
2003 Motion Designer at TvZero
2006 Interactive Art Director at DM9DDB
2007 Interactive Art Director at Leo Burnett
2009 Interactive Art Director at NBS/Dentsu
2011 Creative Supervisor at Ithink/Sapient
2012 Creative Director at Havas
2014 Creative Director at Edelman
2015 Birth of my Son Francisco
2015 Creative Director at Netshoes Inc.
2015 Google Black Friday Best Video
2015 Jury at New York Festivals
2016 Jury/Speaker at ADStars Korea
2017 Youtube Leaderboard 2nd Place

about

My name is Jonas Kühner and I'm a creative director currently living in São Paulo, Brazil.

For the last 15 years, I’ve been working as a designer, motion designer and art/creative director at agencies such as DM9DDB, Leo Burnett and Havas.

With more than a decade of agency experience, my expertise lies in integrated and digital campaigns for local and global brands.

Nowadays, I lead the integrated house agency of the Netshoes Group for LATAM, one of the world’s most innovative e-commerce startups.

Contact me here: jonas.kuhner@icloud.com
Stalk me here: LinkedinFacebookTwitter
Full bio/awards/about here: Bla Bla Bla

 
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NETSHOES


netshoes

netshoes group

NETSHOES


netshoes

netshoes group

From SP to the NYSE.
A road full of adventures



 

netshoes in-house agency

I lead the house agency of the Netshoes
Group for LATAM, one of the world’s
most innovative e-commerce startups,
where we proudly deliver strategy, visuals, 
content, and true love.  

AWARDS & RECOGNITION:

2017 Youtube Leaderboard Silver
2015 Google Black Friday Awards Best Video

CREDITS

Creative Director: Jonas Kühner
Creative Coordinator: Fabio Oikawa
Production Manager: Jean Santos
Account Coordinator: Will Cassaro

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ZATTINI & SHOESTOCK


zattini &

shoestock

netshoes group
 

ZATTINI & SHOESTOCK


zattini &

shoestock

netshoes group
 

Launching Zattini
and relaunching
Shoestock.

NETSHOES IN-HOUSE AGENCY

Launched in December 2014, Zattini is the fastest-growing fashion and beauty site in Brazil. Our website offers consumers a superior personalized shopping experience for fashion and beauty products such as shoes, clothes, accessories, fragrances, and hair care products.

CREDITS

Creative Director: Jonas Kühner
Creative Coordinator: Fabio Oikawa
Production Manager: Jean Santos
Account Coordinator: Will Cassaro

 
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DUREX


Lovers Movement

Durex, Reckitt Benckiser

DUREX


Lovers Movement

Durex, Reckitt Benckiser

The appropriate
place to launch
Durex in Brazil
is 50 feet off
the ground.

durex launch brazil

Durex arrived in Brazil to break the taboo and raise sex to another level. And what better way to do that than to stir up the discussion with information, providing tools, apps, and the means for couples to celebrate having great sex.

AWARDS & RECOGNITION:

Webby Awards – Honoree in Integrated Campaigns 2015

CREDITS:

Agency: Havas
Creative Director: Jonas Kühner, Jorge Teixeira
Creatives: Ana Dolabela, Claudio Villa, Dani Mochida,
Jonas Kühner, Jorge Teixeira
Planners: Luis Stateri, Bronson Smithson

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DELVALLE


THE SECRET IS CARING

Delvalle, Coca-cola Company

DELVALLE


THE SECRET IS CARING

Delvalle, Coca-cola Company

Caring is the way to produce great orange juice?
 
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the tree of love

Del Valle wanted to prove that taking care of their plants results in the best juices. We made a scientific experiment using an orange bonsai tree that uses biotechnology reporting to tweet about all the care it received. It tweeted thanks for water, sunlight, and other treatments. The experiment used moms to take care of the plants and Ana Maria Braga, a famous Brazilian morning show host. When she watered the Bonsai, people could follow it on Twitter saying thanks to her in real time. That's the proof that when you treat a tree well, it responds with the best fruits. 

 

AWARDS & RECOGNITION:

2011 ABP Bronze (Interactive campaign)

CREDITS:

Agency: NBS/Dentsu
Creative Director: Miguel Genovese, Andre Lima
Creatives: Claudia Monteiro, Jonas Kühner, Sidão Freitas
Tree Technology: D3

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J&J


Champions of Care

Johnson & Johnson

J&J


Champions of Care

Johnson & Johnson

The Care Team is made of ordinary people who decided
to make a difference.

CARE INSPIRES CARE™

In the spirit of CARE INSPIRES CARE™ and the FIFA World Cup™ Sponsorship, the Champions of Care program shines a spotlight on the unsung people who perform inspirational acts of care to better the health and well-being of others.

 

AWARDS & RECOGNITION:

2015 CLIO Healthcare Award - Bronze

CREDITS

Agency: Edelman
Creative Director: Jonas Kühner
Creatives: Jonas Kühner, Nathalie Lourenço, Tiago Pimenta
Film Production: A Dupla
Directors: Guga Ferri, Danilo Mantovani

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HOPI HARI


THE HORROR TIME

HOPI HARI PARK

HOPI HARI


THE HORROR TIME

HOPI HARI PARK

Teenagers love mysteries.
This ARG creates the scenario for horror time.

horror time arg on hopi hari

Hopi Hari has an annual theme event called Horror Time. To launch the event for that year we created an interactive game campaign where fans could play with the website, radio spot, and even folders and social networks looking for clues to solve the game. The website was covered in wax and it melted when people tweeted #horrortime, uncovering new clues. This is the reason why the event was among the trending topics. For those who solved the game, we created an exclusive park ride. 

 

AWARDS & RECOGNITION:

2010 El Ojo de Iberoamerica Gold (Website) 
2010 ABP Bronze (Integrated Campaign) 
2010 ABP Bronze (Promotional website)  

CREDITS

Agency: Nbs/Dentsu
Creative Director: Miguel Genovese, Andre Lima
Creatives: Fernando Calvache, Guilherme Valverde,
Jonas Kühner, Sidão Freitas
Production: Luego

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ANDORINHA


BIRDIE LOVE STORY

ANDORINHA OLIVE OIL

ANDORINHA


BIRDIE LOVE STORY

ANDORINHA OLIVE OIL

An olive oil that launches a new celebrity, increase sales and steal a famous heart.

andorinha dorinha

Why use a known celebrity if we can create a completely new one? This is Andorinha Dorinha.
Ana Maria Braga is a morning show host in Brazil, considered the Brazilian Ellen Degeneres. Ana Maria interacts with a puppet parrot called Louro José. And Andorinha Olive Oil needed to be known among Brazilian women consumers as an olive oil imported from Portugal. We created a new merchandising format, inventing a girlfriend for Louro José. People could follow the couple’s romance in magazines, on the fanpage, and on the TV show, where the storytelling happened in chapters starting where Andorinha olive oil was made and ending with Ana Maria Braga visiting the Olive Grove. Andorinha Dorinha became Louro José’s official girlfriend, gaining almost half a million fans.

 

AWARDS & RECOGNITION:

2012 Colunistas Gold (Case) 
2011 ABP Gold (Integrated Campaign) 

CREDITS

Agency: Nbs/Dentsu
Creative Director: Miguel Genovese, Andre Lima,
Cassio Faraco
Creatives: Fernando Calvache, Guilherme Valverde,
Jonas Kühner, Sidão Freitas

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DANONE


SOUVENAID YOGURT

DANONE MEDICAL

DANONE


SOUVENAID YOGURT

DANONE MEDICAL

How do we explain
the benefits of a
functional yogurt?

souvenaid brazil launch

Souvenaid® is an innovative product for the dietary management of early Alzheimer’s disease and contains a unique combination of nutrients at levels difficult to achieve from diet alone. 

CREDITS:

Agency: Havas
Creative Director: Jonas Kühner
Creatives: Ana Dolabela, Dani Mochida,
Jonas Kühner
Production: Casa de la Madre

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COCA-COLA


Happiness fans machine

Coca-cola Company

COCA-COLA


Happiness fans machine

Coca-cola Company

Coca-Cola ‘fans of happiness’ machine gives you rewards as you keep spreading happiness.
 

CREDITS:

Agency: JWT
Creative Director: Angela Bassichetti, Ricardo John
Creatives: Bruno Cortez, Fabio Maca, Jonas Kühner

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GALLERIA


tweet a Cloud

Galleria Shopping

GALLERIA


tweet a Cloud

Galleria Shopping

An open mall, a blue sky.
Lets give clouds as gifts.

brazil's 1st open mall launch

An emoji sent from your mobile that becomes a cloud in the sky. This is Tweet a Cloud.
The relaunch campaign for Galleria Shopping integrated all medias, including the sky. We created a campaign showing what only an open mall could do: a cloud machine connected to Twitter/Facebook where people could send emoji clouds to their friends.

 

AWARDS & RECOGNITION:

2012 Colunistas Grand Prix (Digital media)

CREDITS

Agency: NBS/Dentsu
Creative Director: Miguel Genovese, Andre Lima
Creatives: Fernando Calvache, Guilherme Valverde,
Jonas Kühner, Sidão Freitas
Production: Luego

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NUTELLA


MORNING SURPRISES

NUTELLA, FERRERO

NUTELLA


MORNING SURPRISES

NUTELLA, FERRERO

Low budget ideas
to inspire moms to
prepare a healthier
breakfast.
 

CREDITS:

Agency: Havas
Creative Director: Jonas Kühner
Creatives: Gui Fregonesi, Henry Mandenbaum
Jonas Kühner
Film Production: Patricia Valverde
Film Director: Patricia Valverde

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OTHER PROJECTS


Websites

Various Brands

OTHER PROJECTS


Websites

Various Brands

Creating local and global websites since 1997 for Airwick, BRF, and Gatorade
 

CREDITS:

Agency: Havas, Edelman, Lew Lara/TBWA
Creative Director: Jonas Kühner
Creatives: Henrique Barros, Israel Medeiros,
Jonas Kühner, Tiago Oliveira